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Affinnova Names Ex-CMGI President David Andonian as Executive Chairman
CAMBRIDGE, Mass. - (BUSINESS WIRE) - June 2, 2003 - Affinnova, a leading provider of brand and product design, development, and testing solutions, announced today that it has named David Andonian as Executive Chairman to lead the Company's strategic growth initiatives. Mr. Andonian formerly served as President of Corporate Development and President & COO at CMGI, where he managed domestic and international operations and was instrumental in leading the Company's growth initiatives through its business development, M&A, corporate strategy, and marketing functions.
Andonian's experience is highlighted by a 15-year career with IBM, where he held numerous executive level positions including General Manager of IBM's Desktop Systems, Vice President of Worldwide Marketing and Brand Management for Desktop Systems. Prior to joining CMGI, Andonian held several executive level positions with PictureTel Corporation including General Manager of its Personal Systems Division, and Vice President of Worldwide Marketing.
"Affinnova is profoundly altering the relationship between product developers and consumers," said Affinnova's founding CEO Rob Frasca. "David's wide-ranging strategic development and technology experience will be instrumental to our goal of building a truly great company."
"Every company struggles with how to better harness their consumers' input to develop and launch more successful brands and products," said Mr. Andonian. "Affinnova's IDEA(TM) technology applies the evolutionary principles of natural selection to do just that - a radically new and unique solution."
"Affinnova's roster of impressive clients continues to grow, including new clients like General Mills and ConAgra, expanded relationships with consumer packaged goods thought-leaders such as Procter & Gamble, and in new industries such as apparel, financial services and retail," Andonian added. "I look forward to helping Affinnova become an integral part of these industries' consumer directed, product development process."
About Affinnova
Affinnova provides solutions designed to significantly improve product success rates by applying evolutionary principles to the process - coupling its patent-pending IDEA(TM) technology with its expertise in genetics, marketing, technology, and design. Affinnova's solutions have broad applicability, and enable consumer brand companies to bring the voice of the customer into the key stages of the product development life cycle, delivering superior insight and decision-making support. Affinnova was founded in 2000 by Flagship Ventures, and is based in Cambridge, MA. For more information, visit www.affinnova.com.
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