Shaw Communications Selects Ellacoya Networks for IP Service Management

MERRIMACK, N.H.--(BUSINESS WIRE)--April 25, 2005--Ellacoya Networks, Inc., a leading provider of intelligent bandwidth management systems for broadband IP networks, today announced that Shaw Communications, Inc., one of Canada's leading broadband operators, is deploying its IP Service Control System. Ellacoya's system enables Shaw to dynamically manage access and backbone network usage to ensure a quality experience for their high speed Internet subscribers. It provides visibility into subscriber and application usage, controls to manage network resources accordingly, and the tools to roll out new, differentiated services on a per-subscriber basis.

"We view the Ellacoya platform as a means of continuously improving service quality and service offerings on our network, whether subscribers use email, web surfing, download large files, visit media-intensive websites or play online games," said Peter Bissonnette, Shaw's President. "Given the dynamic nature of applications on the network, and their increasing appetite for bandwidth and service quality, we can use the Ellacoya platform to make certain that Shaw continues to deliver the fastest Internet service available, with appropriate service plans that satisfy the diverse broadband needs of our growing subscriber base."

The Shaw Communications deployment includes the placement of Ellacoya e30 IP service switches in approximately 50 sites across the broadband network that serves more than 1 million subscribers. With Ellacoya's scalable system architecture, Shaw can deploy switches throughout its broadband network, and effectively manage service plans, application bandwidth, and network policies. Shaw selected Ellacoya because of its Deep Packet Inspection (DPI) for application detection along with its system-wide reporting capability. "Ellacoya provides Shaw the reporting visibility that allows us to understand the use of the network backbone and then apply service changes and network policies dynamically to meet the ever-changing needs of our high-speed Internet customers as we deploy a variety of new digital services," added Bissonnette.

The Ellacoya platform enables application traffic that has specific bandwidth and latency requirements to be prioritized, ensuring the application's proper performance regardless of the overall traffic load on the network. In addition to managing bandwidth, it enables the delivery of tiered service plans on a subscriber specific basis. Based on the system's reporting capabilities, the broadband provider can understand which applications are being consumed by what percentage of subscribers, and roll out application-based service plans to address user demand.

"Shaw Communications has a reputation for delivering leading edge products and services to its broadband subscribers," said Gerald Wesel, chairman of the board at Ellacoya Networks. "We are proud to be deployed to manage the many new applications on the network, upholding Shaw's high quality subscriber service requirements and enabling the delivery of truly differentiated new offerings."

About Shaw Communications

Shaw Communications Inc. is a diversified Canadian communications company whose core business is providing broadband cable television, Internet, Digital Phone and satellite direct-to-home ("DTH") services to approximately 3.0 million customers. Shaw is traded on the Toronto and New York stock exchanges and is a member of the S&P/TSX 60 index (Symbol: TSX - SJR.NV.B, NYSE - SJR). For more information contact www.shaw.ca.

About Ellacoya Networks

Ellacoya Networks is a leading provider of intelligent bandwidth management solutions that give broadband service providers full service control functionality for their networks. Its IP Service Control System identifies subscribers, classifies and controls applications on a per-subscriber basis, improves performance and customer satisfaction, and delivers revenue-generating IP services. It is the only company that provides the granular network visibility and tools necessary to enable more compelling applications and competitive service offerings. Ellacoya Networks is privately held and headquartered in Merrimack, New Hampshire. For more information contact us at +1 603.577.5544 or visit us at www.ellacoya.com.

Ellacoya Networks, IP Service Control System and Service Logic Software are trademarks of Ellacoya Networks, Inc.

Contacts

Ellacoya Networks
Matt Burke, 603-315-0618
mburke@ellacoya.com







© 2008 Flagship Ventures. All rights reserved.