Founded by Flagship in 2000, Affinnova harnesses consumer insight to help consumer product companies develop more innovative and competitive brands. This is accomplished by means of its patent-pending Interactive Design by Evolutionary Algorithms technology - IDEA(TM). IDEA utilizes genetic algorithms to evolve product designs in response to consumer preferences. Affinnova’s technology has been adopted by a growing list of blue-chip customers including eleven Fortune 500 companies. Headquartered in Waltham, Massachusetts, Affinnova’s team is made up of professionals from the fields of genetics, market research, technology, marketing and design. Managing Partner Noubar Afeyan is on the Board.

www.affinnova.com