The Energy Of The Future Is Here: AeroShot Energy, New "Air-Based" Energy Product Launches Nationwide

The Energy Of The Future Is Here: AeroShot Energy, New "Air-Based" Energy Product Launches Nationwide

September 20, 2012

AeroShot Energy, a revolutionary air-based energy product invented by Harvard professor David Edwards, will launch across the United States on October 1st.

CAMBRIDGE, Mass., Sept. 20, 2012 /PRNewswire via COMTEX/ -- AeroDesigns, Inc., makers of AeroShot Energy, today announced that its revolutionary new air-based energy product will go on sale nationally in 3,100 Circle K convenience stores starting in October. Following announcement of the New York Attorney General's investigation into energy drinks, AeroDesigns is launching a national marketing program highlighting AeroShot Energy as the unique, innovative and healthy alternative to the dizzying array of energy drinks and shots.
 
"AeroShot Energy offers a quick and convenient way to get your energy with no liquids, no calories and no mystery ingredients," said Tom Hadfield, CEO of AeroDesigns. "Today we're kicking off a major national marketing campaign to help spread the word that the energy of the future is here."
 
"At Circle K, we were instantly drawn to the true innovation that AeroShot Energy brings to the category. This delivery system is uniquely designed to meet the needs and expectations of Circle K's 24/7, always-connected, on-demand energy customers," said Trey Powell, Director of National Accounts & Procurement, at Circle K.
 
In addition to AeroDesigns' first national partnership with Circle K, it has also expanded distribution in convenience and drugstores in the New England, Mid-Atlantic, Southeast, South and Midwest regions. AeroShot Energy will be available in more than 15,000 locations across the United States in Q4 2012.
 
Invented by Harvard professor, David Edwards, AeroShot Energy is an air-based boost of energy delivering 100mg of caffeine plus B vitamins that starts working right away. Recently, AeroShot Energy was selected as the Efficient Collaborative Retail Marketing (ECRM) "Best New Product", announced during the organization's Diet, Vitamin & Sports Nutrition EPPS in July.
 
AeroShot Energy will be making its debut at the 2012 NACS Show at the Las Vegas Convention Center from 10.7-10.12 at Booth #4475 in the Central Hall.
 
For more information on AeroShot Energy, visit www.aeroshots.com .
 
About AeroDesigns, Inc: Founded by Harvard professor David Edwards, AeroDesigns ( www.aerodesigns.com ) is pioneering air-based delivery systems to reimagine the consumption of food, nutrients and medications. AeroDesigns is inspired by ArtScience Labs, a non-profit, international network of cultural innovation labs with its base in Paris and led by Dr. Edwards. Founded in 2010, AeroDesigns is based in Cambridge, Massachusetts.
 
About ArtScience Labs: ArtScience Labs ( www.artsciencelabs.org ) is a network of three small creative labs founded and managed by Dr. David Edwards ( www.davidideas.com ) in the USA and France. At ArtScience Labs, cultural experiments at frontiers of science with leading artists, designers, engineers, scientists and students produce works of art and design that are exhibited in educational, cultural, and commercial galleries. The innovative ideas expressed by these works frequently evolve through experimentation inside ArtScience Labs and within partner and ArtScience Labs Inspired organizations.
 
About Circle K: As of April 29, 2012, Laval, Quebec-based Couche-Tard had a network of 5,803 convenience stores, 4,216 of which include motor fuel dispensing, as well as agreements for the supply of motor fuel to 350 independent operator sites. Couche-Tard's network consists of 13 business units, including nine in the United States covering 42 states and the District of Columbia (primarily under the Circle K flag), and four in Canada covering all 10 provinces (primarily under the Mac's and Couche-Tard flags). In addition, under licensing agreements, about 3,990 stores operate under the Circle K banner in nine countries (China, Guam, Hong Kong, Indonesia, Japan, Macau, Mexico, Vietnam and United Arab Emirates). Following its acquisition of Statoil, Couche-Tard also operates a retail network across Scandinavia, Poland, the Baltics and Russia with approximately 2,300 stores.
 
SOURCE AeroDesigns, Inc.