Affinnova Wins SBANE Innovation Award

Affinnova Wins SBANE Innovation Award

May 10, 2013

Waltham-Based Software and Services Provider Recognized as One of the Most Innovative Companies in New England

WALTHAM, Mass., May 10, 2013 (BUSINESS WIRE) -- Affinnova, Inc., a global provider of software and services used by companies to dramatically improve their innovation and marketing success rates, today announced that it has won the New England Innovation Award, sponsored by the Small Business Association of New England (SBANE).

Out of 20 finalists, Affinnova was one of eight organizations selected for the award, which is presented annually to showcase technology-driven enterprises who are "game changers" in their industry. Affinnova stood out due to its 500% growth rate over the past five years, as well as its proprietary technology that helps brands optimize their product, advertising and design ideas using genetic-based algorithms. Past winners of the same award include Staples, Ben & Jerry's, iRobot, Zip Car and Vistaprint.

"Winning the SBANE award marks an important milestone in the trajectory of our business," said Waleed Al-Atraqchi, CEO of Affinnova. "Many past winners of this award have gone on to become iconic brands in their industry. I'm honored to be among this prestigious group and extremely proud of the people in our company for helping us to get here."

"As is the case each and every year, the task of selecting our 20 finalists from a pool of over 200 nominees is an arduous one, with this year being no exception," said SBANE's New England Innovation Awards Committee Chairman, Todd Faber, President, The Faber Group. "All of our winners have exemplified what SBANE considers true industry agnostic innovation and we are delighted that they have joined an exclusive group of tremendous companies and organizations from throughout New England in SBANE's 'Circle of Excellence.'"

The winners were announced at the May 8th Evening of Innovation program held at the Westin Hotel, Waltham, MA. For more information about the awards, visit

About Affinnova

Affinnova is a global provider of software and services used by companies to dramatically improve their innovation and marketing success rates. Using Affinnova's technology, marketers can explore a wider creative space of product, advertising and design ideas, and use optimization algorithms, predictive analytics and insights to identify what will perform best in the market. The company's technology platform can be applied to product concept development, product packaging, communication strategy, traditional / digital advertising, web / mobile site design and store design. Affinnova has gained momentum across large and mid-sized enterprises, including global Fortune 500 companies, such as Procter & Gamble, Johnson & Johnson, Walmart and Citibank. For more, visit

SOURCE: Affinnova, Inc.