Affinnova to Continue Expansion in 2012

Affinnova, Inc.

Affinnova to Continue Expansion in 2012

November 30, 2011

WALTHAM, MA, USA  – Due to increased demand, Affinnova, Inc., the global leader in marketing innovation software and services, will hire up to 70 new staff members in 2012. The announcement was made by Waleed Al-Atraqchi, president and chief executive officer of Affinnova.

“We had initially projected 40 new people in 2012, but our rapid growth has caused us to reevaluate and expand our staffing needs,” said Al-Atraqchi. “As demand for our innovation platform spreads into new markets, we need talented and forward-thinking individuals to help us continue our expansion.”

The company expects to hire in all departments, including software developers, research directors, marketing, sales and finance. Most of Affinnova’s new hires will be in the Boston area, although the company will also bolster its staff in the West Coast and Europe. In Europe, Affinnova is hiring in the U.K., France, Germany, Switzerland and the Netherlands. On the West Coast of the U.S., Affinnova is hiring in Seattle, Portland, Los Angeles and San Francisco. The company is also seeking staff in Chicago, New York and Philadelphia.

Affinnova has added 67 full-time staff members in the past 10 months, along with a dozen additional contract workers. The company now employs 150 people worldwide.

Affinnova – which uses advanced technology to help marketing professionals identify products, designs, messaging and ad concepts with the highest potential – has seen demand for its software and services increase dramatically in 2011 and projects continued high growth into 2012.   
About Affinnova

Affinnova’s software and services enable marketers to develop better performing products, messaging and designs. Affinnova’s patented technology reliably identifies the concepts with the greatest market potential from an unprecedented range of options. Once identified, top concepts are then comparatively measured against relevant benchmark and competitor concepts based on consumer preference. Global Fortune 500 companies including Procter & Gamble, Unilever, Nestlé, PepsiCo, Pfizer, Johnson & Johnson, Walmart and Citibank, depend on Affinnova to deliver accelerated launch timing and higher success rates. For more information, please visit

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Martha Popoloski
MoreInk PR
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